Most Likely, the Buyer Is NOT Already in Your Industry

A confident middle-aged businessman in a navy suit stands in sharp focus, looking directly at the camera, while a group of professionals converse in the background outside a modern office building. The image conveys leadership, decision-making, and the high-stakes environment of mergers and acquisitions.

Let’s kill a myth that’s been costing business owners millions. You think your buyer is a competitor, someone who knows the industry, maybe even someone you’ve crossed paths with at trade shows. You’re wrong. Most buyers of privately held companies—especially those in the $1M to $20M valuation range—aren’t already in your industry. And that’s a […]